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Recycle Your Life Virginia Learning Program

Background

Donate Life Virginia (DLV) heard about the success of the Chalk One Up For Life website and DVD/CD-ROM learning program that we developed for the Indiana Organ Procurement Organization.   They recognized the dramatic increase in teens becoming organ donors in Indiana as a result of the program and and asked us to develop a similar program for Virginia teens.

Solution

We worked closely with Donate Life Virginia to develop the program specifically for Virginia teens.  We interviewed and videotaped 4 teenagers who were either organ recipients or family members of organ donors.  From those interviews we developed the Recycle Your Life program which included a full feature website, a CD-ROM based learning program, and a DVD containing the student interviews set to music.

Results

This program and website is used in Virginia to introduce teenagers who are taking health classes at school to the facts about organ donation and transplantation.